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Jesse Itzler's Everest-Sized Hike Will Change Your Life

The former white-boy rapper and mega-successful serial entrepreneur has become a bestselling wellness author and Tony Robbins-style life coach. His latest venture, a highly social weekend of walking up mountains until you drop, called 29029, is pitched as a new breed of restorative endurance event. But is this just a brutal group hike with good marketing? 


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