2025 Registration Opens 12pm ET 11/14/24

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Our Story

IT’S NOT HOW FAR, IT’S HOW FAR UP.

How many vertical feet did you gain?

That's the simple question that 29029 co-founders Marc Hodulich and Jesse Itzler routinely asked one another after long runs. They soon realized that measuring a workout not in how far, but in how far up, was an exciting new way to challenge themselves and the idea for 29029 was born.

The Origin Story

29029 was created to give ordinary people the opportunity to do something extraordinary. We bring together a small group of like-minded people for a weekend experience so transformational that it will unlock a better version of you. Learn more about the origins and philosophy of 29029

Why We Do This

In the modern world we get fewer and fewer opportunities to step outside our comfort zones and do something truly memorable. We believe that doing hard things like climbing up a mountain for 36 hours can unlock a better version of each of us that's too often hidden away. We've seen the positive impact that this challenge has had on thousands of climbers and hope you'll join our community of gritty, committed people.

Who We Are

Our team will be with you – before your arrival and on the mountain – every step of the way. We are committed to ensuring that your experience is one without comparison. Want to speak with us? Click here to set up a brief call!

The Team

  • CEO + FOUNDER

    Marc Hodulich
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    Marc has always had a passion for endurance events. His recent accomplishments include finishes at The Leadville Trail 100 Run, Hennepin 100 Miler, Ironman Mt. Tremblant and a sub 4 hour Marine Corps Marathon. Prior to 29029, Marc has founded multiple nationwide event series converging community, athletics, and philanthropy. When he met Jesse, they initially set out to create the best endurance event on the planet. But Marc and Jesse soon discovered in their research that there were no events that were synonymous with vertical gain. They then began wondering, 'What if we brought the vertical height of Mt. Everest, 29,029 feet to be precise, to our participants?' And 29029 was born.

  • CO-FOUNDER

    Jesse Itzler
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    Jesse is an athlete from Long Island, completed more than 20 consecutive New York City Marathons and as a rapper, had a successful career topping the Billboard Top 100 charts. He is also the author of the New York Time's Bestselling book "Living With A SEAL". Jesse enjoys living life "out of the box", without actually having a box. He and Marc are original partners in crime founders of 29029.

  • CO-FOUNDER

    Colin O'Brady
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    Colin O’Brady is a world record holding explorer and one of the world’s best endurance athletes. He isn’t your typical adventurer despite his unmatched athletic accomplishments - a world first solo crossing of Antarctica, a world first row across Drake Passage, summiting Mt. Everest, and setting three prestigious mountaineering world records - and he has done it all after overcoming a devastating accident to prove that anything is possible. Colin is a believer that we all have untapped potential inside of us- join him on the mountain to find it. 

  • HEAD OF OPERATIONS

    Garth Wilson
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    Garth is the eyes and ears of the mountain, the before and the after. He is our experienced Head of Operations and Event Director. Garth plans, executes, and manages and is always improving all 29029 events.

  • HEAD OF CUSTOMER EXPERIENCE

    Matt Burrell
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    As Head of Community, Matt oversees all aspects of the customer experience. He is the first point of contact for many 29029 participants, on and off the mountain. Matt helps participants realize their greatest potential and builds long lasting relationships. He has completed numerous marathons, including two Boston Marathons as well as two Ironman races in recent years.

  • HEAD OF MARKETING

    Matt Johnson
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    MJ has made a career of building mission-driven brands in a range of categories including events, healthcare, real estate, and food. He leads our marketing efforts and is a deep believer that doing hard things unlocks the best in all of us. You'll find him on the mountain leading our amazing media team as they capture the sights and sounds of 29029.

  • EVENT DIRECTOR

    Carson Comeau
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    Carson lives for getting people outside. She puts the hours into the details to make sure you get all you need for climbing your mountain. Whether it is the middle of the night or the break of day, Carson is there to ensure you are supported. She is our new Event Director and comes from a background in endurance sports and planning.

  • OPERATIONS DIRECTOR

    Rachel Cosby
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    Rachel loves creating experiences that change people for the better. As our lead scout, she finds the mountains that we bring 29029 to and works closely with the resorts to make sure that every aspect of the event meets our standard.

  • EVENT COORDINATOR AND COURSE MANAGER

    Scott Jerzak
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    You’ll see him fixing the branding irons at the ascent board and managing his operations team who are dispatched across the mountain. Our operations team would be lost without Scott's passion and know-how. He’s the first one with a solution or a helping hand and the last one to go to bed…..if he actually goes to bed? ⁠

  • DIRECTOR OF BUSINESS DEVELOPMENT

    Lisa Barnes
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    Lisa supports business leaders in taking the life-changing elements of 29029 and presenting them as business-changing opportunities that energize and transform relationships amongst their teams and clients. Her background is in corporate innovation and venture capital.
    At our events, you can find Lisa on the mountain climbing, getting to know participants, and supporting their climbs.

  • PROJECT MANAGER

    Hayley Ahuja
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    Hayley is responsible for bringing new ideas to life for the 29029 community. She is also our Retail Director for the online store as well as the onsite tent at every event. You can find her in the apparel tent getting to know participants and ensuring they have the best products for on and off the mountain.



  • VOICE OF THE MOUNTAIN

    Colleen Rue
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    Colleen Rue is a 2x Ironman finisher, ultra-marathoner, and endurance fanatic. Known as the Voice of the Mountain at 29029 events, Colleen brings our community together and is each climber's biggest support on event weekend. She also hosts the 29029 Podcasts and many of our training calls.

  • Customer Experience Rep

    Trevor Mann
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    Trevor is a key player in the Customer Experience team, inspiring participants to reach their peak potential and building lasting bonds along the way. With his knack for data analytics, he ensures that both our participants and 29029 soar to new heights. Trevor holds 29029 close to his heart, having conquered the Everest challenge and proudly earned his Red Hat at Snowbasin in 2021.

  • EVENTS OPERATIONS MANAGER

    Julia Bullard
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    With a passion for the outdoors and seasoned expertise in event planning, Julia is an integral part of the Operations team, meticulously coordinating every aspect of 29029 events to create unforgettable experiences. You'll find her on the mountain working closely with the Event Director, constantly seeking ways to enhance the participant experience and elevate 29029 to new heights.
The Coaches

  • 29029 HEAD COACH

    Brent Pease
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    Brent is an 11-time Ironman finisher. Five of those Ironman finishes have been as a push-assisted team with his brother, Kyle Pease, who was born with Cerebral Palsy with Spastic Quadriplegia. Brent is the Executive Director at The Kyle Pease Foundation, a nonprofit organization based in Atlanta. Brent will be on the mountain leading group hikes throughout the weekends

  • 29029 COACH

    Chris Hauth
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    Chris is a former Olympic swimmer that quickly joined the ranks of world-class triathletes. Besides age group winning triathletes, he has coached Western States top finishers, Ultraman winners and plenty of swimmers towards age group nationals and Olympic Trials. Chris is focused not only on the physical training, but heavily focuses on the mental side as well. 29029 is as much mental as it is physical. Whether just starting out, or looking to reach the top levels in the ultra-endurance world, he has the proven results to work with any athlete. Many of Chris’s former athletes were beginners in the endurance world and have now moved on to athletic events and adventures they never thought possible. 29029 is all about making possibilities a reality. 

  • 29029 NUTRITION COACH

    Emilee Wise
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    Emilee is a 29029 finisher as well as a certified Nutrition Consultant. She has been in the health and fitness industry for over 20 years professionally and for her entire life personally. Emilee has helped hundreds of 29029 participants over the years with their nutrition strategy both while training and on the mountain.

  • 29029 COACH

    Dawn Fletcher
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    Dawn is a passionate coach, obsessed with both psychology and human performance. She's a trusted Certified Strength and Conditioning Specialist, CrossFit Level 3 Coach, who has her Master's in Kinesiology with a Specialization in Sport and Exercise Psychology.

  • 29029 COACH

    Wooch Graff
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    Coach Wooch has conquered 29029 at Snowbasin, Stratton, and Sun Valley and he’ll be taking on the challenge again at Whistler in '22. He has personally trained more than 50 29029 participants to red hat finishes over the years and become a legend in the 29029 community along the way.

  • 29029 COACH

    Jarrod Marrs
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    Coach Jarrod has conquered 29029 multiple times, personally training other participants each time. With a background as a world-champion swimmer, Jarrod’s training approach aligns well with people who may not have a running background. You’ll find coach Jarrod on the mountain, helping 29029 participants break through barriers to reach the summit at all 2022 events. Off the mountain, Jarrod is an expert personal trainer at the world-class Houstonian Club.

  • 29029 COACH

    Dr. Trisha Smith
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    Dr. Trisha Smith is the Founder of Expand Your Human - a lifestyle medicine. She teaches workshops and leads experiences at masterminds, corporate trainings, and retreats all over the world- including 29029. She is on a mission to empower people in their own health- optimizing their human performance, the mountain at 29029 is a chance to expand your human!

  • 29029 COACH

    Renee Hodges
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    New to the 29029 coaching staff, Renee knows first hand what it takes to reach Everest after recently completing the climb at Whistler #1, 2022. She blends her knowledge as a physical therapist and coach to help athletes work through physical limitations and personal limiting beliefs to help them reach their goals. Renee is a Doctor of Physical Therapy and has practiced for almost 20 years. She has her own physical therapy and coaching practice and works with runners, hikers, and endurance athletes of all ages and abilities.

  • 29029 COACH

    Jen Segger
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    Sought out for her depth of experience in ultra-endurance training, Coach Jen has been a leader in the ultra community for more than 20 years. She has trained thousands of women to achieve their trail, mountain, and ultra running goals through individualized programs that promote a balance of training, work, and family life. Jen is passionate about helping each athlete work within the constraints of their unique physiology, their time allowance to train, and any other limitations they may have. Jen has been competing at the highest level in ultra running and adventure racing for over two decades and continues to push her own boundaries on what she believes is possible.

  • 29029 COACH

    Devon Dabney
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    New to the 29029 coaching staff, Coach Devon climbed with us at Snowbasin 2023 where she helped dozens of athletes push through to the summit. Devon is a world-class endurance athlete (she finished 2022 as the top-ranked female triathlete in America in the 25-29 age range), and has worked with and learned from some of the top minds in the industry. She has a simple, quantifiable approach that measures progress over time to take the guesswork out of training.

  • 29029 COACH

    Paul Zani
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    Paul’s passion is helping people find success outside of their comfort zone. Paul has completed more than 100 road or trail marathons, and set his personal best time at age 54. He’s trained over 130 people to take on the grueling rim-to-rim experience in the Grand Canyon (90% of which had never attempted anything as physically challenging before). In addition to running, Paul loves to volunteer and support others. He has volunteered at the Leadville Trail 100 multiple times as well as at 29029. Paul retired in 2021 and now spends his time traveling, training, and coaching others to help them expose more of the amazing potential that lives inside all of us.

  • 29029 COACH

    Shawn Brokemond
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    Coach Shawn is not used to staying still. She’s BASE jumped off 3,000-foot cliffs in Europe, skied with penguins in Antarctica, trained and competed in triathlons, skydived, surfed, and explored her personal playground of Marin, CA on mountain bike and foot. But, this certified trainer doesn’t want you to live vicariously through her – she wants you to find your own slice of adventure. Coach Shawn helps people integrate adventure, fitness, and wellness into their life in new and exciting ways.

  • 29029 COACH

    Sarah Roberson
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    Coach Sarah learned first hand what it takes to find her Everest and earned her first red hat in Jackson Hole, 2023. Sarah has a unique way of connecting with clients to find out how she can best serve them in a passionate, fun and energetic way. Sarah’s goal as coach is to build on your strengths and watch you grow both mentally and physically. Sarah is new to the 29029 coaching staff for the upcoming 2024 season and spends her days coaching and training various modalities in Atlanta, GA.

  • 29029 COACH

    Derek Toshner
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    Coach Derek is an accomplished mountain man and coach who believes that training for hard things helps us find a greater purpose. He uses all-terrain/functional fitness to help athletes build a foundation of strength first (to avoid injury), and then layers in endurance once that foundation is well established. The final layer of Derek’s program is mindset training to provide the motivation to push through the difficult moments that always come when doing something as hard as 29029. Derek was a 5x NCAA national champion in track and field (3x 400m hurdles and 2x 4x400m relay), and competed at the USA World and Olympic Team Trials from '03 to '05.

  • 29029 COACH

    Ashley Lingard
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    Coach Ashley conquered her first 29029 in Sun Valley 2023 and joined our coaching team shortly after. With a 15-year background in fitness, she trains clients of all ages and levels through endurance, strength and interval training. She specializes in breaking big goals into actionable steps and building accountability into your routine. Ashley is a coaches coach and runs coaching development for boutique fitness brands.

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